Midjourney: Redefining AI Image Generation and Empowering Creativity Globally
- TecAce Software
- Jun 13, 2023
- 6 min read
Updated: Sep 30
Infographic of Midjourney Statistics Designed by TecAce Design Team
Inside Midjourney: A Closer Look at Platform Statistics and User Insights
In this post, we will explore the world of Midjourney, an AI-powered platform that has been making waves in the AI image generation industry and the broader AI community. We have collected statistics that offer valuable insights into the platform's size, growth, and user behavior. Through this, we hope to illuminate Midjourney's impact and reach, providing you with a deeper understanding of this remarkable technology.
Statistics for User Base
Midjourney’s Discord has 17.2 million registered members. About 1.5 million (8.7%) of those members are online and active at any given time. (see image below)
June 9, 2023 (Source: Midjourney Discord)
Reddit Statistics
The active community on Reddit has played a significant role in driving the growth of Midjourney.
One of the key factors contributing to Midjourney's expansion is its presence on Reddit. The Midjourney subreddit has garnered an impressive membership of over 453K individuals. This large and engaged user base has been instrumental in fostering the platform's growth and popularity.
The Midjourney subreddit stands out as a thriving community on Reddit, with its members actively participating and contributing to discussions. These users are among the most active on Reddit as a whole.
June 9, 2023 (Source: r/midjourney Subreddit)
This high level of engagement can be attributed, in part, to the community's emphasis on visual image-sharing. The nature of Midjourney's community encourages users to share and exchange visual content, creating an interactive and visually appealing experience.
(Source: Subreddit Stats)
The active participation and interaction within the Midjourney subreddit not only contribute to the growth of the platform but also enhance the overall sense of community among its users. The visual aspect of the community facilitates meaningful engagement and fosters a sense of shared experience, further fueling the popularity and activity on the subreddit.
User Behavior
(Source: Official Midjourney Discord Poll)
The primary motivation for most Midjourney users to utilize the platform is for recreational purposes, rather than purely practical or utilitarian reasons.
An astonishing 72% of Midjourney members have expressed that they have never shared any of their AI-generated images online. This statistic suggests that the majority of users on Midjourney primarily engage with the platform for personal enjoyment and creativity, without the intention of sharing their creations with others in the online sphere.
For those Midjourney users who have chosen to share their AI-generated images on social media, the preferred platform of choice is Instagram, accounting for the majority (45%) of the shared images. This finding underscores the popularity and compatibility of Midjourney's visually appealing creations with the visual-oriented nature of Instagram, making it an ideal platform for showcasing and sharing AI-generated artwork.
Age & Gender Distribution
(Source: Siimilarweb)
Understanding the demographics of a website's audience can provide valuable insights into the site's current market share across various groups. Based on our analysis of Midjourney’s audience, we can see that the site's visitors are predominantly male, accounting for 66.17% of the total audience, while females make up the remaining 33.83%. Interestingly, the largest age group of visitors to the site falls within the 25-34-year-old bracket, indicating that this segment is key to Midjourney’s success.
However, it is also worth noting that there is significant room for growth in other age groups and among female visitors. By targeting these segments with tailored marketing campaigns and content, Midjourney can expand its reach and increase its market share in a highly competitive industry.
Technical and Professional Usage
(Source: Official Midjourney Discord Poll)
A considerable portion of Midjourney users (43%) report having some degree of coding or programming knowledge. This finding suggests that a significant number of users on the platform possess a skill set related to coding, enabling them to engage with Midjourney's technical aspects and features.
Interestingly, the majority of Midjourney users (57%) indicated that they have no technical coding knowledge.
About half (46%) of Midjourney's users with coding experience self-reported a medium level of technical proficiency.
This statistic highlights the accessibility of Midjourney, as it caters not only to technically skilled individuals but also to those who may not have prior coding experience. The platform's user-friendly interface and features likely contribute to its appeal and ability to attract users from diverse backgrounds and skill levels.
Despite the prevailing narrative in news headlines suggesting that AI image generators will displace creative professionals, a closer look at Midjourney's user base reveals an interesting trend. Surprisingly, a significant majority (77%) of Midjourney users utilize the platform for recreational purposes rather than professional work. What's even more intriguing is that a large portion of these users do not possess a professional background in the art or design industry.
(Source: Official Midjourney Discord Poll)
This data suggests that Midjourney is playing a crucial role in democratizing access to creativity by enabling individuals without specialized training to engage in artistic endeavors.
One notable factor that contributes to Midjourney's appeal among creative professionals is its generous licensing terms. This aspect makes the platform an attractive option for those in the industry who may choose to utilize it for their work. This revelation raises intriguing possibilities and challenges conventional assumptions about the relationship between AI image generators and creative professionals.
Device Usage
(Source: Official Midjourney Discord Poll / Wikipedia)
Midjourney is a popular platform that offers widespread accessibility through the Discord platform. Users can access Discord using various web browsers, such as Chrome and Safari, as well as dedicated applications for Apple and Android devices.
Regarding the mobile operating systems preferred by Midjourney users, a majority (54%) report using Android. This indicates that a significant portion of Midjourney's user base relies on Android-based devices for their mobile experience on the platform.
Many American readers might find it surprising, but Android dominates the global market with a staggering 70% market share. This statistic brings an interesting perspective to Midjourney users, as Apple appears to be overrepresented on the platform. This can be attributed to the higher concentration of North American users who favor Apple devices.
When it comes to desktop users, Windows takes the lead by a significant margin. A vast majority, comprising 68% of desktop users, opt for the Windows operating system. These numbers shed light on the prevailing preferences in the desktop landscape and provide valuable insights into the user base of Midjourney.
Mental Health & Art Therapy
Midjourney has played a crucial role in improving the overall well-being of its users. The platform has been successful in enhancing mental health, with over 25% of users reporting positive changes in their mental state. Users have reported feeling happier, more content, and more satisfied with their lives. Additionally, the platform has been shown to reduce stress levels, improve sleep quality, and help users develop better stress management techniques. These benefits have been observed across all age groups and genders, making Midjourney an effective tool for anyone looking to improve their mental well-being.
(Source: Official Midjourney Discord Poll)
Art therapy involves utilizing creative techniques to enhance communication abilities, foster self-awareness, relieve stress, and delving into past traumatic experiences.
An overwhelming majority of Midjourney users (83%) have reported utilizing the platform as a form of art therapy. This statistic indicates that a significant portion of the user base on Midjourney engages with the platform with the specific intention of leveraging its creative methods of expression for therapeutic benefits.
By engaging in the AI-generated artwork and interactive features provided by Midjourney, users are able to tap into their artistic expression as a means of communication and self-exploration. Creating and interacting with visual content through the platform enables individuals to develop and strengthen their communication skills, express themselves in unique ways, and gain a deeper understanding of their emotions and experiences.
Furthermore, using Midjourney as a form of art therapy allows users to find solace and release stress. Engaging in creative activities can serve as a therapeutic outlet for emotional expression and provide a sense of relaxation and rejuvenation.
Additionally, Midjourney offers a platform for users to explore and address past traumas. Through the process of creating and interacting with AI-generated artwork, individuals may find a safe space to navigate and process difficult experiences from their past. This exploration can contribute to healing, personal growth, and self-discovery.
Overall, the data reveals that a significant majority of Midjourney users perceive the platform as a valuable tool for art therapy, utilizing its creative features to enhance communication skills, promote self-awareness, alleviate stress, and address past traumas.
Geography
(Source: Official Midjourney Discord Poll)
Overall, the data suggests that the majority of Midjourney users are located in North America and Europe, comprising a significant portion of the user base. Asia, Australia/Oceania, South America, and Africa have comparatively fewer users but still contribute to the platform's global reach.
Conclusion
Midjourney has emerged as a leading AI-powered platform, gaining popularity in the image generation industry and the AI community. The active and engaged community on the Midjourney subreddit has fueled its growth. Users primarily engage with Midjourney for personal creativity, while creative professionals value its licensing terms. The platform's accessibility, user-friendly interface, and emphasis on art therapy contribute to its appeal. Overall, Midjourney is making a global impact, redefining the relationship between AI and creativity.
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