🎥 Video Production: The Real Journey Begins Now

In 2025, the video market is going through a huge turning point. Video production, which used to require numerous steps from planning to shooting and editing, has opened a new path called ‘automation’ through AI technology. Now, high-quality videos can be produced with just a few lines of text, without cameras or actors. As the entry barriers to video production are broken down, an era has opened where anyone, from individuals to companies, can easily enter the video content market. At the center of this change is AI video creation technology.

As of 2025, AI video technology is no longer an experimental technology. It is already being used practically by global companies, creators, and educational institutions, creating a new content paradigm. In this article, we will organize the current status of AI video technology and future changes, and examine how this trend can be applied in practice.

📌 Note: According to PwC’s “Seeing is Believing” report, XR technologies, including AI imaging technology, are expected to contribute approximately $1.5 trillion to global GDP by 2030.

✅ AI Image Technology: Current Progress and Innovations

Currently, AI video technology is rapidly developing in three major areas, and each technology is revolutionizing the entire video production process.

① Text-to-Video

This technology creates a scene using only text input to create a short clip-type video.

For example, if you input

“A man walking in a rainy city without an umbrella”

the AI will reproduce it as if it were a real video.

Recently released representative technologies include:

• Pika Labs – characterized by fast and sensuous scene transitions.

• Runway Gen-2 – capable of generating video from text, images, and videos.

• Stability AI – open source-based with strengths in photo and video synthesis.

② Avatar & Digital Human Video Production

AI avatars appear without real actors and are used for multilingual announcements, education, and advertising videos.

Key Features:

• Learns human faces and voices, and naturally implements lip shapes, intonation, and facial expressions.

• Just enter text and the avatar automatically reads the script.

• Custom avatars can also be created to fit your brand.

Application Cases:

• Multilingual sales pitching videos for global SaaS companies.

• Automatically generate lecture videos for education platforms.

Representative Technologies: HeyGen, Synthesia, DeepBrainAI

③ Video Editing Automation

AI video editing tools reduce the burden of manual work.

Representative functions include:

• Automatic cut editing and highlight extraction.

• Background music, subtitles, and color correction automation.

• Voice editing, noise removal, and voice synthesis support.

Representative tools:

• Adobe Firefly – Strength in image-to-video conversion and graphic insertion.

• Descript – Text editing to modify video cuts and support voice synthesis.

✅ The Future of AI Video Production: What’s Next?

AI video technology is now moving beyond experiments and into practice. The core structure of the video market will change completely in the future.

---

🔹 ① Documentation of video production

Just input text as if you were writing a story in a planning document, and the video will be completed.

The prevailing view is that video production will become popular to the level of PowerPoint in the future.

📌 Note: Gartner, “Emerging Tech Impact Radar 2023” – AI-based automated content creation predicted to accelerate.

🔹 ② Commercial Use of AI Actors

An era is opening where AI-created digital humans will play leading roles in movies, advertisements, and education.

Actors will appear who provide perfect appearance and acting without biological fatigue, filming costs, or schedule constraints.

🔹 ③ Customized video consumption

Video is no longer static content. Interactive videos that change in real time to the mood, color, and length that the viewer wants are spreading.

✅ The Key Is Not Technology, But ‘Creative Planning’

When technology becomes standardized, competitiveness is ultimately determined by content with clearer planning, story, and message than anyone else.

Videos created by AI are just tools, but the essence of videos still depends on human ideas.

---

✅ Conclusion

• The barriers to video production are disappearing.

• The standardization of technology is intensifying content competition.

• The video market is on the verge of explosive growth.

Video is no longer an option, but an essential tool for branding, marketing, and communication.

Companies and individuals who can quickly utilize AI video technology will lead the market in the future.