LATEST TECH ARTICLES

KEEP AI ON BRAND The Role of AX Hub, Skill, and Governance If AI can't be stopped, it must be made to work within the brand. AX Hub is the brand operating system for the AI era. Key Message If AI can't be stopped, it must be made to work within the brand. Executive Summary Many companies have brand guidelines. But most exist only as PDFs — created once, filed away, and consulted only when needed. The problem is that AI doesn't automatically follow that PDF. For AI to produce

WHO APPROVED THIS AI DESIGN? Consistency Matters More Than Speed Making something fast doesn't make it good design. A brand isn't protected without review. Key Message AI has made it possible for anyone to design, but not everyone can maintain brand consistency. Executive Summary In the age of AI, what's growing fastest inside a company isn't the number of designers, but the number of people creating things with AI. Sales teams create proposals, marketing teams create banners

Design is no longer only something you make with a mouse. It is becoming something you shape through conversation with AI. Executive Summary: The Future of Design Conversational design tools like Claude Design are revolutionizing how we approach design. Work no longer begins with a blank canvas. Instead, a user describes their needs, and AI generates the first version. This initial output is then refined through conversation, comments, and direct edits. This shift has the pot

The AI Revolution at 2025 Paris Maison & Objet: A Special Report Widespread AI Adoption: 78% of design firms have integrated AI tools into their workflow, boosting productivity by over 35%. Design Process Innovation: AI can generate over 1,000 design variations in a single hour, reducing project timelines by 40%. Concerns Over Creativity & Jobs: Growing concerns that AI may diminish design creativity and displace mid-level design roles. Ethical & Environmental Issues: Deb